The main objective of this project was to create a campaign for a product that was brand new or an existing product with a new look. I chose to create a brand new kind of peppermint hot chocolate called Santa’s Best. Choosing to create a new product required me to build my own packaging, photograph it, and add it to the required ads. When it came to designing the actual ads I choose a wintery color pallet. Come in from the cold and warm up with this product.