Vol i Dol
Conceptualization, art direction and design for "Vol i dol".
This wine would be placed in a very competitive segment. The objective was to create an elegant yet ironic label.
"Vol i Dol" means to want but not being able to. Desire versus pain. This internal conflict, the indecision. We wanted to represent the symmetry of these opposing forces. "Desire attracts, doubt holds us back".
Project done in collaboration with Javi Suárez
Naming by Nom-Nam
Copywriting by Albert López Amor
Still life photography by Javi Suárez
Illustration by Ala de mosca
Copywriting by Albert López Amor
Still life photography by Javi Suárez
Illustration by Ala de mosca
