送君茉莉,请君莫离 | 香朵朵·茉莉雪龙,再续江南梦!
香朵朵·茉莉雪龙 Jasmine Tea

CLIENT -- 福建品品香茶业有限公司  
DESIGNER -- 潘 虎  
ART DIRECTION -- 易 萍&卓 君梵 
TIME TO MARKET -- 2019

盒装香朵朵茉莉花茶自去年10月上市后,便一举拿下了包装与插画双料红点奖,为适应更多消费者的冲泡需求,我们又为香朵朵设计了铁罐装——香朵朵·茉莉雪龙。
茉莉花茶出自福鼎百年制茶世家林氏。找寻时光开启的源头,三、四十年代的老上海,华尔道夫酒店,穿旗袍、喝茉莉香片的女性,是所有时尚、浪漫元素的感性表达。
茉莉雪龙罐身采用香朵朵主打插画进行包装,八边形边角圆润,握感更舒适,盖子采用圆形内外封盖,密封性更强。

Xiang Duo Duo Jasmine Tea was awarded by Reddot  with both Packaging and Illustrating Awards since it was launched last year in boxes. Not too long, we have been commissioned to design an iron can to pack the product so as to meet more consumption needs. The tea comes from a famous century-old tea-brewer family, Lin, from Fujian where a regional culture is well-featured. Through the illustration, consumers are bought back to Shanghai a few decades ago, where a lady in her elegant cheongsam standing in Hotel Waldorf Astoria, relishing jasmine tea. How romantic it is. Shaped in an octagonal prism and made thoroughly air-tight, this new packaging design succeeds the graphic style.
送君茉莉,请君莫离 | 香朵朵·茉莉雪龙,再续江南梦!
504
3,487
35
Published:

送君茉莉,请君莫离 | 香朵朵·茉莉雪龙,再续江南梦!

504
3,487
35
Published:

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