Flores & Vegetais
LOGO AND PACKAGING CONCEPT
BRAZIL, 2019


Flores & Vegetais

EN
Flores & Vegetais is a natural cosmetic brand.
Their products are made mainly with natural extracts and the water used on the process is carefully purified. The cosmetics are packed with full recyclable materials and are not tested on animals.

This project is a visual exercise. The idea is to create a fresh new look for the brand, in order to make it more authentic and appealing, while it solves an information hierarchy problem and visual inconsistency issues.

PT - BR
Flores & Vegetais é uma marca de cosméticos naturais.
Seus produtos são feitos principalmente com extratos naturais e a água usada no processo é cuidadosamente purificada. Os cosméticos são embalados com materiais totalmente recicláveis e não são testados em animais.

Este projeto é um exercício visual. A ideia foi criar um visual novo pra marca, para deixa-la mais autêntica e apelativa, ao mesmo tempo resolver um problema de hierarquia de informação e outras inconsistências.


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CURRENT DESIGN 

LOGO REDESIGN
A symbol that is a synthesis of the brand personality.



TYPE
The balance between science and nature.




COLORS
The new colors were inspired by purity, environment and freshness.



SUPPORT GRAPHICS
Liquid shapes made from water splashes, leaves, fruits, vegetables and flowers. 



NEW PACKAGING
Clear and playful. 




Amanda Louisi 
Brand Designer 


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Flores & Vegetais
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Flores & Vegetais

Flores & Vegetais is a natural cosmetic brand. Their products are made mainly with natural extracts and the water used on the process is carefull Read More
153
1,197
17
Published:

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