Branding a luxury destination that bends the rules
Bisha Hotel & Residences (Bisha) is a boutique luxury hotel and private residence, that transcends conceived ideas of how one should live. It caters to the ambitious, the nonconformist, and those who thrive on adventure in all manifestations.
Conceived by Charles Khabouth, Bisha is the culmination and manifestation of his expertise. A maverick and influencer, Khabouth has established an unprecedented benchmark for hospitality and redefined lifestyle and culture.
Bisha approached BMD to refresh a 7-year old brand, in order to speak to a broader audience of urban sophisticates interested in culture, art, cuisine, and elevated experiences.
Extensive research and interviews were conducted with core members of the Bisha team to better understand the new target audience. A refreshed visual language was developed, including a word mark, type, composition system, and a graphic language of textures and colours that reflect the highly tactile and sensual nature of the Bisha experience.
Bisha's new identity unapologetically meshes contemporary culture with the timeless sensibility of high-quality hospitality.