IDEAHIGH CORPORATE IDENTITY
IDEAHIGH is a DX agency that creates DX (Digital Experience) and provides integrated solutions for branding, distribution strategy, and communication for digital marketing. Experts who believe that the brand that spearheads Digital Experience eventually wins the market have gathered to create the best brand. IDEAHIGH maintains its consistent brand identity by performing all the processes related to the customer’s brand from planning to strategy, design, advertising execution, and brand management. We conducted Corporate Identity Design with a focus on "digital experience," the most essential and symbolic element that could represent IDEAHIGH.
Brand Essence is the element and foundation that make up the identity of IDEAHIGH.
The motif was obtained from the smallest unit shape required for digital liquid crystal notation. In addition, the black trapezoidal elements that symbolize the vital presence in the digital field means wide, lofty and sharp ideas. All visual elements that make up the identity of the IDEAHIGH begin with this figure. It can be used in various shapes (lines, letters, new shapes) by adjusting the lengths or combining them.
It is a logo type of a basic shape. It is made up of IDEAHIGH's brand essence combination, and shows a figure which is impossible in reality like the Penrose triangle but exists visually clearly. This goes in line with the challenging spirit of IDEAHIGH, which does not mind challenging the impossible.
It is a hexahedron symbol made by combining IDEAHIGH’s Brand Essence.
It is a figure that can be interpreted in various ways in that it can rise or go forward according to the viewer's point of view, symbolizing the openness of the ideas of IDEAHIGH which presents its consumers with innovative DX (Digital Experience). It also shows the "Aim high" spirit of its members (Highers) who rise endlessly towards higher goals. This dynamic movement of the cube also symbolizes its relationship with the customer acting together under the slogan of Aim High.
Aim High which is the idea slogan of IDEAHIGH is used to a graphic motif. Inspired by the speed-reading technique which recognizes sentences quickly by only looking at the top of the letters, it expresses the ‘Up’ in digital fields where speed is critical. By drastically eliminating the lower half of the letter, it intuitively shows the spirit of IDEAHIGH which only aspires to higher goals (upper part of letters).
IDEAHIGH Corporate Identity Development
Verbal Identity & Story Dev.
Director: Hyeongwoo Jeong
Identity Planning & Storytelling: Andrew Son
Visual Identity & Application Design Dev.
Art Direction: Andrew Son
Design: Andrew Son
Photography: Andrew Son