TNPL 2018 Branding
The Tamil Nadu Premier League (TNPL) is a professional Twenty20 cricket league in Tamil Nadu, India. The league was formed by the Tamil Nadu Cricket Association (TNCA) in 2016. The 2018 edition saw the Tamil Nadu Premier League being held in 3 different locations. While Chennai hosted the league matches and the Finals, Natham and Tirunelveli hosted the bulk of league matches. 

The design objective was to come up with the overall branding for the 2018 edition and this involved In-stadia branding for all the three locations and also varied collaterals. The core approach to the aesthetics was fun. Thus the use of different and contrasting colours came into play. The need to create a unit and a pattern from it became essential to ensure consistency. For Chennai, the colour chosen was Yellow - In connection to the Chennai Super Kings. In Natham and Tirunelveli, hues of orange and red were chosen keeping in mind that they are the traditional and auspicious colours down south.
TNPL 2018 Branding
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TNPL 2018 Branding

Branding for Tamil Nadu Premier League 2018
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Published: