The idea behind the film was to showcase different styles of design, textures and patterns all interspersed within the spoken word that would link each visual element to sustainable design, while holding the narrative together. With the constant evolution of graphic styles, the idea was to take the viewer on a journey to explore various design forms like 2d and 3d animation along with some fun live action shots, to make the messaging of the narrative more comprehensible.
The core theme for the video was 'Humanising Design', how design plays an integral role in our day to day lives and how it is constantly evolving around our lives. To make the visuals look contemporary and innovative we came up with an interesting concept where every experience looks distinct from each other.
One of the most challenging parts of the process was to design and animate the end sequence of the video, which revealed the word ‘Design’. For this, we designed 54 graphic frames, and animated them together to end the video on a high and intensive note, giving the viewers an adrenaline rush of sorts. The music and sound design, too, was upbeat and engaging, to elevate the viewing experience for the audience.
Thank You !