This is the current black-white logo for Pitta Studio and following is the story of what it was first and how it became this.

It started with the name of the pitta bird. Yes! I know, when you hear the word /ˈpɪtə/ then you think of this round bread which is served in many arabic and oriental restaurants.

So first I get this picture and then I had this round bread in my mind. And I had to combine these two phenomena.

These are the stages from a pita logo to a pitta logo:

The idea was to create a flying bird out of deformed circle shapes. The following are stages to the end result.

Since we tried to put the letters in the logo, the green bird with A for its wings was a suggestion, but the idea was very fast discarded. Although I kept the slashes to emphasize the movement.

At this stage the design was OK, so we just needed to decide on the color. I presented first a colored logo based on square color scheme.

But then I sat down with Sam and we go over multiple dozens of color schemes, which some of ugliest one you can see in the following.

After couple of hours work and coffees and tea and biscuits and many unhealthy food, we decided to go one colored. Not to limit the logo on one color but to have more opportunities to create other variations and deformations in the process. And this is the final result: