[EN]
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Difem is a disposable cone-shaped device so that women can urinate standing. The challenge
was huge since it was a delicate product that should be presented in a subtle but convincing
way. A very important point of the project was to create an identity for an item that should be
indispensable and desirable for women, a must for them, something that should always be in
their purse to be used with confidence and without taboos.


The brand identity is characterized by curved lines that give it a highly organic, human and
natural personality, made by stylized and light forms and a color palette that correspond to a
product that promotes the feminine anatomy and its delicacy.


We created a brand personality that transmits the values, thoughts and feelings that women
have in this kind of circumstances. An empathic, subtle and creative brand that cares about their
hygiene, practicality and health.



[ES]
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Difem es un dispositivo desechable en forma de cono para que las mujeres puedan orinar de pie. El reto era grande ya que se presentaba un producto delicado que debía ser comunicado de forma sutil pero contundente. Un punto importante del proyecto era crear una identidad para un artículo que debiera ser indispensable y deseable para las mujeres, un must para ellas, algo que siempre debe estar en su bolsa para que lo usen con confianza y sin tabús.

La arquitectura de marca está caracterizada por líneas curvas que le aportan una personalidad sumamente orgánica, humana y natural, conformada además, por trazos estilizados y ligeros y una paleta de colores que corresponden con un producto que promueve la anatomía femenina y su delicadeza.

Creamos una personalidad de marca que transmite los valores, pensamientos y sentimientos que la mujer tiene en este tipo de circunstancias. Una marca empática, sutil y creativa que se preocupa por la higiene, la practicidad y la salud de ellas.







More info: dime@areyouhappy.mx






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Difem

Difem is a disposable cone-shaped device so that women can urinate standing. The challenge was huge since it was a delicate product that should b Read More
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