Turtle Creek Nursery is a trusted Midwest producer of high-quality, wholesale plant material with a mission to provide and promote natural beauty to landscapes across the U.S.

The Challenge
Turtle Creek’s executive staff reached out to Signalfire to request help with creative design for a compelling logo and cohesive visual system for their brand. Their former logo was uninspiring, lacked color, and too closely resembled the rest of the industry. In other words, it didn’t communicate their value.

Turtle Creek Nursery had no website. To fix this, the local nursery requested Signalfire’s proven web design and development services to produce a mobile-optimized site and provide additional web support as needed.

Custom Logo Design Solution
Our task began with gaining an in-depth understanding of Turtle Creek’s operations and industry to come up with a creative, functional design that would successfully set them apart.

We based the overall look and feel of the new logo to match Turtle Creek Nursery’s brand with an emphasis on quality, natural beauty and long-term relationship building.

Upon struggling to find the perfect watercolor texture for the design, Signalfire Designer, Heather Harris, simply painted her own, let it dry, and digitally scanned what would become a defining feature of the finished logo.

We weren’t the only ones who found this project exceptional. In October 2018, Signalfire was recognized with a GDUSA National Graphic Design Award for Turtle Creek Nursery’s branding and logo design.

Mobile-Optimized Web Solution
With the logo and overall brand style finalized, it was time to take the next step. Matching the warm, new branding to an intuitive user experience design, our team was able to produce a highly engaging, mobile-optimized website that highlights key business information and places Turtle Creek’s gorgeous plant material front and center.
Turtle Creek Nursery
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Project Made For

Turtle Creek Nursery

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