Visual identity of Replay, a unique physiotherapy, rehabilitation and sports optimization center. Working beyond healing to achieve the balance related to return to performance, we wanted to graphically celebrate the body and the mechanics of movement. Using a series of dynamic postures, circumscribed within geodesic structures, the brand evokes both the power of the body and the scientific approach to the center. Combined with a distinctive typographical family reminiscent of race corridors, the identity system stands out and invites us to take action.
Client: Centre Replay
Photography: Simon Couturier
Architecture: AdHoc Architectes
Signage & Installation: Ipso-Facto