Safety app design for BVG aka The Berliner Verkehrsbetriebe (German: "Berlin Transport Company"), the main public transport company of Berlin, the capital city of Germany. It manages the city's U-Bahn underground railway, tram, bus, replacement services (EV) and ferry networks. They ran a study and concluded people from Berlin feel unsafe in buses or trams at late hours or even during the day when it gets crowded. This app brings people together and creates a community of friends who can help each other and get rewards for it. In collaboration with DC Berlin we approached BVG and started collaborating on creating an app like no other.
We offered the client two style versions, the second one was more feminine, refined, sophisticated but still fresh and a bit crazy, using more organic shapes, doodles, and an unconventional and excentric colour scheme.
We decided together that it's more appropriate and appealing for their target and we started working on this one.
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