Kids Go Free is a campaign done in partnership with BBDO Toronto and Go Transit
to promote free rides for kids 12 and under. Now kids can ride both trains
and buses around Toronto, including great attractions such as Ripley's Aquarium,
Royal Ontario Museum, Legoland and so on. Throughout massive use of social media and OOH we develop animated character series to invite kids to have fun with their trips.
Discover more about the process and enjoy the ride.