↓ Twist Light
— Lighting Products
— Lighting Products
Dubai, United Arab Emirates
Light is electromagnetic radiation within a certain portion of the electromagnetic spectrum. The word usually refers to visible light, which is the visible spectrum that is visible to the human eye and is responsible for the sense of sight. Visible light is usually defined as having wavelengths in the range of 400–700 nanometres (nm), or 4.00 × 10−7 to 7.00 × 10−7 m, between the infrared (with longer wavelengths) and the ultraviolet (with shorter wavelengths). This wavelength means a frequency range of roughly 430–750 terahertz (THz).
Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation and logo. All of these elements work together to create one unique and (hopefully) attention-grabbing professional profile.
There are many sources of light. A body at a given temperature emits a characteristic spectrum of black-body radiation. A simple thermal source is sunlight, the radiation emitted by the chromosphere of the Sun at around 6,000 kelvins (5,730 degrees Celsius; 10,340 degrees Fahrenheit) peaks in the visible region of the electromagnetic spectrum when plotted in wavelength units and roughly 44% of sunlight energy that reaches the ground is visible. Another example is incandescent light bulbs, which emit only around 10% of their energy as visible light and the remainder as infrared. A common thermal light source in history is the glowing solid particles in flames, but these also emit most of their radiation in the infrared, and only a fraction in the visible spectrum.
Website design is constantly evolving: Dancing hamsters and "under construction" GIFs have long since given way to sleek images and mobile-friendly sites that are optimized for quick understanding and easy sharing. But as options grow, so do the chances of confusing or even scaring away customers.
There are a lot of ways a company can present itself online, depending on how they want to draw attention and how they want to be viewed. However, there are some tricks that are nearly universal. Forbes Agency Council members share how to make web branding more appealing to customers, ranging from customer-service bots to simplifying ways to engage or find content.
The peak of the blackbody spectrum is in the deep infrared, at about 10 micrometre wavelength, for relatively cool objects like human beings. As the temperature increases, the peak shifts to shorter wavelengths, producing first a red glow, then a white one, and finally a blue-white colour as the peak moves out of the visible part of the spectrum and into the ultraviolet. These colours can be seen when metal is heated to "red hot" or "white hot". Blue-white thermal emission is not often seen, except in stars (the commonly seen pure-blue colour in a gas flame or a welder's torch is in fact due to molecular emission, notably by CH radicals (emitting a wavelength band around 425 nm, and is not seen in stars or pure thermal radiation).
Atoms emit and absorb light at characteristic energies. This produces "emission lines" in the spectrum of each atom. Emission can be spontaneous, as in light-emitting diodes, gas discharge lamps (such as neon lamps and neon signs, mercury-vapor lamps, etc.), and flames (light from the hot gas itself—so, for example, sodium in a gas flame emits characteristic yellow light). Emission can also be stimulated, as in a laser or a microwave maser.
Deceleration of a free charged particle, such as an electron, can produce visible radiation: cyclotron radiation, synchrotron radiation, and bremsstrahlung radiation are all examples of this. Particles moving through a medium faster than the speed of light in that medium can produce visible Cherenkov radiation. Certain chemicals produce visible radiation by chemoluminescence. In living things, this process is called bioluminescence. For example, fireflies produce light by this means, and boats moving through water can disturb plankton which produce a glowing wake.
Certain substances produce light when they are illuminated by more energetic radiation, a process known as fluorescence. Some substances emit light slowly after excitation by more energetic radiation. This is known as phosphorescence. Phosphorescent materials can also be excited by bombarding them with subatomic particles. Cathodoluminescence is one example. This mechanism is used in cathode ray tube television sets and computer monitors.