Context: During Summer Sales, malls give away cars, gold, trips and all kind of big rewards promises. But instead of investing all our budget into a big prize that will end up only in one winner. City Centre Deira Mall decided to reward as many people as possible.
Idea: The Taste of Victory, a unique ice cream with blends of ingredients that evoke a sense of victory. We partnered with a specialist in techno emotional cuisine to identify the specific ingredients that triggered the winning and rewarding emotions in the brain.
Idea: The Taste of Victory, a unique ice cream with blends of ingredients that evoke a sense of victory. We partnered with a specialist in techno emotional cuisine to identify the specific ingredients that triggered the winning and rewarding emotions in the brain.
