This is Ella
Every Breath Matters
An urgent and emotive wake-up call to the world about the deadly cost of air pollution.
Here’s a fact to take your breath away: air pollution kills three times more people each year than AIDS, tuberculosis and malaria – combined. Every Breath Matters is campaigning for a world in which everyone will breathe clean air by 2030. They asked us to create a powerful video, designed for social media, that would be shared widely on World Environment Day (5 June).