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Medusae Salt Co. Sea Salt Flakes

luckychuck .
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This project involved creating a fictional brand and product for sea salt flakes sourced from the Great Barrier Reef. The name Medusae Salt Co. was chosen as it is the scientific term used to refer to the shape of certain jellyfish species.
Packaging package design adobe illustrator sea salt flakes product branding product design design graphic design
Packaging package design adobe illustrator sea salt flakes product branding product design design graphic design
The main illustration on the packaging mimics the appearance of coral. The hand-painted spot gloss effect was added to create a rough texture reflective of the coral itself.
Packaging package design adobe illustrator sea salt flakes product branding product design design graphic design
Packaging package design adobe illustrator sea salt flakes product branding product design design graphic design
The shape of the package derives from Japanese origami folding techniques, which were incorporated to give the packaging an eye-catching, uniqueness in order for it to stand out amongst competitors.
Packaging package design adobe illustrator sea salt flakes product branding product design design graphic design
Packaging package design adobe illustrator sea salt flakes product branding product design design graphic design
Packaging package design adobe illustrator sea salt flakes product branding product design design graphic design
Medusae Salt Co. Sea Salt Flakes
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luckychuck .'s profile
Melbourne, Australia

Medusae Salt Co. Sea Salt Flakes

This project involved creating a fictional brand and product for sea salt flakes sourced from the Great Barrier Reef. The brief required that the Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives