BRAND IDENTITY FOR THR THEATRE ON THE SOUTH WEST
Apart from all the other things that a theatre exists for it's also a place where making and breaking the rules and experimenting is welcomed and encouraged. Theatre on the South West is no exception. I thought we should have some fun!
One of the goals of the rebranding was to look fresh, clean and confident in the noisy urban environment. Typography is built to look like forms from distance and well readable text when standing close.