A four week, online course developed by Higher Ed Experts covering web-writing knowledge, skills, and strategies needed to improve the quality of writing on higher education websites.
Topics covered:
- how target audiences read on the web
- conversational style
- writing great microcontent
- writing for mobile, search engines, accessibility
- voice, tone, storytelling aspects of web writing
- content strategy
- conversational style
- writing great microcontent
- writing for mobile, search engines, accessibility
- voice, tone, storytelling aspects of web writing
- content strategy
