We welcome you to Janice Wong, a world of pure imagination.
It is an invitation to explore our immersive world of interactive edible art,
where emotional surprise, personal expression and nostalgic discoveries abound.

We believe pure imagination begins with an open heart.
Together, we have the freedom to delight in creating and sharing our most golden joys — through exquisite and one-of-a-kind desserts.
Let the imagination begin!
We wanted to create concept that drew influence from Chef Janice Wong’s own personal philosophy of positive energy, beauty and imagination, to establish a compelling system that also incorporated Janice’s own signature as the brandmark.
To emphasise our brand philosophy of making distinctive and one-of-a-kind edible art creations, we designed a custom typeface to for the main logo.

It is a high-contrast sans serif that includes whimsical elements, with
a touch of nostalgic expression. Our graphic system consists of an energetic and imaginative colour palette to represent the depth and
variety of creations that Janice Wong has to offer.


Part of the graphic system also includes carefully curated sections of the brand mark
being applied in large format on the packaging, while a complementary set of graphics
was created to distill the essence of Janice’s artistic food styling techniques while also acting as a balancing foil to the linear forms of the brand mark.
Janice Wong
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Janice Wong

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Published: