This was a competition brief set by D&AD for the Student Awards 2013. The brief was to design a range of 4 bottles which added to Batistes current range. Below I explain my design thinking;
Girls Night
Girls Night Batiste dry shampoo will never fail to leave you looking and feeling beautiful and fresh. The scent is subtle but flowery, not wanting to compete with your choice of perfume. What are you waiting for, let these gorgeous particles of dry shampoo give you a night you wont forget.
Design - Give yourself a spray of diamond like particles to complete the flawless look desired for that girls night out.
Scent - Quite mild, the scent won’t take over any perfumes it will simply add. Floral.
Girls Night Batiste dry shampoo will never fail to leave you looking and feeling beautiful and fresh. The scent is subtle but flowery, not wanting to compete with your choice of perfume. What are you waiting for, let these gorgeous particles of dry shampoo give you a night you wont forget.
Design - Give yourself a spray of diamond like particles to complete the flawless look desired for that girls night out.
Scent - Quite mild, the scent won’t take over any perfumes it will simply add. Floral.
End of Term
End of Term Batiste dry shampoo is there for you when your educational life changes from calm and structured to wild and stressful. Give yourself a break and make yourself look
amazing. This dry shampoo will allow you to look like it’s the first day of term, everyday of the year.
Design - Education can at times be testing, manic and not as stress free as you may hope. So when the structured routine goes out of the window don’t let you appearance slip.
Scent - Fun, exciting and fresh. Fruity bursts of goodness.
End of Term Batiste dry shampoo is there for you when your educational life changes from calm and structured to wild and stressful. Give yourself a break and make yourself look
amazing. This dry shampoo will allow you to look like it’s the first day of term, everyday of the year.
Design - Education can at times be testing, manic and not as stress free as you may hope. So when the structured routine goes out of the window don’t let you appearance slip.
Scent - Fun, exciting and fresh. Fruity bursts of goodness.
Pristine
Pristine Batiste dry shampoo is aimed at the working professional females. Appearance can often be important and the seamless look is required. Have impeccable hair everyday.
Design - Neat, smart, clean and ordered, just like professional jobs.
Scent - Very mild, the scent won’t take over any perfumes and wont be strong enough to be recognised.
Festival
Festival Batiste dry shampoo is aimed at the festival goers. After not a drop of clean water has touched your hair for days, look, smell and feel clean.
Design - Exciting, lively and energetic, just like festival music.
Scent - Fairly strong, enough to take over from any greasy smells that could be lurking.
