Now the 5th biggest craft brewery in the UK, Vocation hold a dominant position on supermarket shelves. Since we created the brand in 2015 Vocation have come a long way, proving you can get bigger and better. They've scaled up whilst remaining credible and were ready for a refresh to suit. We brought brand to the forefront for maximum shelf impact, while introducing a strong new architecture allowing design flex for special releases.

The core range harks back to Vocation’s humble beginnings, with the appearance of a label printed straight to can. Our original flavourful illustrations were simplified, drawing attention to the product names of Vocation’s signature, punchy brews. We also updated the brand story to reinstill where the brand started.