At the 2013 Design Indaba conference, we created a virtual world called The Democratic Republic of Design. This world lived through a mobile app which delegates at the conference could tweet and post photos through. For every photo and tweet posted through the app, they earned Design Dollars. With these Design Dollars, they could cash them in a Concept Store where they could redeem cool locally designed merchandise. At the end of each day, the delegate with the most D$ became the country's president.