MUG - Brand Guidelines






 

Mug is a boutique software house capable of bringing to life large projects. Since its conception we focus on unique and innovative solutions and personalized highest quality execution.

Problem and Solution

While working on the new website, we made the decisions to unify and design our new digital identity, which has been dispersed over the years. 

The best expression of our approach was to organize us as we would like to be perceived. Our goal is early adoption of new technologies, so through vivid colors we wanted to show our passion and knowledge. We do not like to complicate ourselves or others, so the rules according to which we design, we can define with minimalism and usability. Decisions taken by us are not accidental so we also decided to harmonize the way we communicates it using motion. 

Thanks to all the decisions, a new image was created, which is consistent and stands out from all other levels of communication with clients, potential employees or just our adepts.​​​​​​​

Date: 2019 
Art direction: Grzegorz Leśniewicz
Design & Illustration: Grzegorz Leśniewicz
Motion: Marcin Andrzejewski


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MUG - Brand Guidelines
Published:

MUG - Brand Guidelines

The best expression of our approach was to organize us as we would like to be perceived. Our goal is early adoption of new technologies, so throu Read More

Published: