Sasha Fowler's profile

Caltex - It's a local thing

Sasha Fowler
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Sasha Fowler Sasha Fowler illustration design art direction Advertising Sasha Fowler Design Caltex New zealand animation Character design caltex
Following Z’s acquisition of the Caltex brand and network in New Zealand, JWT was tasked with developing a new retail communications platform. The proposition ‘great deals with the local touch’ captures Caltex’s distinct advantage of having a network of locally owned and operated stations that deliver ongoing value to their customers.
The creative platform focuses on the idiosyncratic ways that local Caltex operators and their customers 
might celebrate great value.
It’s a local thing.
Sasha Fowler Sasha Fowler illustration design art direction Advertising Sasha Fowler Design Caltex New zealand animation Character design caltex
Sasha Fowler Sasha Fowler illustration design art direction Advertising Sasha Fowler Design Caltex New zealand animation Character design caltex
Sasha Fowler Sasha Fowler illustration design art direction Advertising Sasha Fowler Design Caltex New zealand animation Character design caltex
Sasha Fowler Sasha Fowler illustration design art direction Advertising Sasha Fowler Design Caltex New zealand animation Character design caltex
Sasha Fowler Sasha Fowler illustration design art direction Advertising Sasha Fowler Design Caltex New zealand animation Character design caltex
Sasha Fowler Sasha Fowler illustration design art direction Advertising Sasha Fowler Design Caltex New zealand animation Character design caltex
Caltex - It's a local thing
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Sasha Fowler's profile

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Sasha Fowler's profile
Auckland, New Zealand

Caltex - It's a local thing

Following Z’s acquisition of the Caltex brand and network in New Zealand, JWT was tasked with developing a new retail communications platform. Th Read More

Published:

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives