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Aiolane
Technological corporate identity for the digital company


Client
Aiolane is an IT company from Minsk, which is developing blockchain technologies for business. It was founded by two programmers with ten years of experience in software development for enterprises. They help small companies and startups to implement IT solutions, consult and accompany their products after implementation. 


Task
The startup of the two freelancers is now turning into a full-fledged outsourcing company, and the guys decided to conquer new markets with a new functional identity. We were tasked to develop a modern corporate identity that will make the company recognizable as on the blockchain market, and on the local market.


Solution
We developed a modern and attention-grabbing corporate identity, which is perfect to use on the website, letters, LinkedIn 
and in the design of the office. Tech fonts, gradients and a dynamic logo let you know right away, that this is IT-company.

The logo
We coded the company's values in graphic language: the circle symbolizes privacy, the ellipse shows acceleration, and the empty space inside and the gradient speak of transparency. 
The text part seems to invade the space inside the ellipse, symbolizing integration and implementation.

Typography
For this corporate identity we have chosen graphic "computer" fonts. The logo uses the font VG5000, which took the name
from the eponymous Philips computer. It resembles the letters of old computers and eight-bit games, but adapts to the tasks of 2019 modern carriers. 

The IBM Plex sans headset, which we use to design titles and blocks of text, is also associated with the IT sphere. This font family was designed to capture the spirit and history of IBM and illustrate the unique relationship between man and machine. The result is a neutral, friendly, sans-serif font that is easy to read on printed products, mobile and web interfaces.


Colors
We developed a color palette which helps you to understand what Aiolane is IT-company. Cold pure colors, similar to the colors of hyperlinks, create a sense of purity and transparency, and gradients look advantageous on any media — from icons to posters. Holographic pattern emphasizes the idea of technology and progress.




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Aiolane
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Aiolane

Aiolane is an IT company from Minsk, which is developing blockchain technologies for business. It was founded by two programmers with ten years o Read More
272
1,325
4
Published:

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