PORA! (It's Time! in English) is an annual international Festival of social advertisement. Thanks to Vladislav Derevyannykh (Voskhod branding) PORA! changes it's look every year. And in 2016 the festival symbol — Screamer — became a brave superhero who stands under the city ready to help people.
The task was to develop branding in website (to create illustrations for nominations),
print, merch and social media.