ATC Support is a coaching agency offering advise, training and coaching with a strong focus on the intrinsic motivation to restore your personal balance. I updated the visual identity aiming to make it future proof without loosing its subtlety. Together with the client I carefully adjusted the color palette, including rich and elegant tones, moving from hague blue (refined by looking at the wall color in their livingroom) and mustard gold/yellow. Furthermore, I simplified and digitised the logo, which is originally designed by Sandy Jeronimus. Tiny adjustments are made in the font, increasing the 'teamwork' between ATC and Support. The whole brand identity now contains a digital set of logo variations and paperwork such as a letter, business cards, stickers, a binder cover, a roll up banner, a style guide and a set of cards, to explain a specific type of training. The project is supported in color by showing photographs of various photographers mentioned beneath every picture.
Photo by Frank McKenna (L) and Emma van Sant (R).
A modern interpretation on and the digitisation of a statue by Sandy Jeronimus called 'Thema; in Balans'.
Photo by Marcel (L) and Alexandru Zdrobau (R).
Photo by Jeremy Bishop (L) and Ifrah Akhter (R).
Tonic Creatives 2019 (C)