Outreach Av is a high-end audio, video and home automation company based in New Jersey. The goal of this redesign was to create a bold yet sophisticated website that would stand our from it's cluttered, jargon heavy competition. While most home audio/video sites focus on technical specs we took a more playful and experience focused approach.
This responsive redesign was created for a tech-savvy, and increasingly mobile, audience. The homepage grid contracts and becomes more organized as the website is sized down. This allowed me to create distinct yet related views for desktop computers, tablets and smartphones.
A few snapshots of my process. Low fidelity wireframes (sketches) for client concept approval, homepage design versions & early stage logo variations.