Clothing Brand from the City of Hundred Bridges.
London, Los Angeles, Milan, Paris - these are the cities that most of us connect directly to fashion trade but have you ever heard about a place called Wroclaw?
London, Los Angeles, Milan, Paris - these are the cities that most of us connect directly to fashion trade but have you ever heard about a place called Wroclaw?
That's a polish city located in Lower Silesia - south-western part of the country. With it's fenomenal history and multicultural background it was truly a perfect match for an upcoming clothing brand - MAJIN Apparel.
Why this city then?
After several years in design trade, multiple delivered projects as well as living abroad - it was about time to create a brand that combines all this gained knowledge, experience and creativity with perfect craftmanship and highest manufacturing standards. All that here, at 'home' - and by doing so it was only fair to give this place proper respect - making it the first project within the upcoming range of products.
Following the latest street fashion trends from places like London, Ibiza and Amsterdam - I was able to design and create a complete piece of clothing working with local companies as well as giving it that unique and uncommon look & feel - inspired and filled with this city spirit.
After several years in design trade, multiple delivered projects as well as living abroad - it was about time to create a brand that combines all this gained knowledge, experience and creativity with perfect craftmanship and highest manufacturing standards. All that here, at 'home' - and by doing so it was only fair to give this place proper respect - making it the first project within the upcoming range of products.
Following the latest street fashion trends from places like London, Ibiza and Amsterdam - I was able to design and create a complete piece of clothing working with local companies as well as giving it that unique and uncommon look & feel - inspired and filled with this city spirit.
Here's a complete guide of What & Why - or as I call it - a Design Guide (of which a shortened version is added inside the packaging as well). Have a great read!
The Melting Pot of Ideas
While trying to maintain uniqueness of this project I've decided to work around it by showing the real-life elements and parts of this city like coat of arms* (you can see and read more about it here), architecture & more - just like with (we all know the danish brand) bricks/parts - break it apart, create something new!
While trying to maintain uniqueness of this project I've decided to work around it by showing the real-life elements and parts of this city like coat of arms* (you can see and read more about it here), architecture & more - just like with (we all know the danish brand) bricks/parts - break it apart, create something new!
* because of law/copyrights I could not use a picture of the official coat of arms here by myself, sorry.
The coat of arms itself combines of 5 elements and that's how it was re-designed. It was also the source of colour range while as the Vrat Isla Via comes from splitting latin name of Wroclaw.
'Reverse Engineering'
Designing the final elements was the hardest part. I had to do it this way so it still refers to the original coat of arms/monuments but then creates a brand new symbol at the same time - all that to be created as a specific clothing add.
Designing the final elements was the hardest part. I had to do it this way so it still refers to the original coat of arms/monuments but then creates a brand new symbol at the same time - all that to be created as a specific clothing add.
Lions head from coat of arms + a padlock from Tumski Bridge
Emblem shape + a cross from St. Dorothea's Church roof
"W" initial combined with Vrat lettering
Upside down crown + braid from St. Dorothea's part of coat of arms
St. John the Baptist's head on a silver platter
Eagle + cross from coat of arms
Historic Water Tower
Lion's tail from coat of arms
Medieval / Minimalist typography
The Final Product
After coming up with all these bits & pieces it was time to make it happen - plan out everything in regards to manufacturing and put it all together afterwards. Here's how it looks like in real-life!
After coming up with all these bits & pieces it was time to make it happen - plan out everything in regards to manufacturing and put it all together afterwards. Here's how it looks like in real-life!
About the City
There's one thing that troubles me the most when talking about Poland with friends from abroad - people never mention Wroclaw - it's always Warsaw and Krakow. Hopefully this project will make you feel like "We need to go there one day!" - the flights are cheap, the food is awesome, the experience amazing and the atmoshpere here? Not to be forgotten!
There's one thing that troubles me the most when talking about Poland with friends from abroad - people never mention Wroclaw - it's always Warsaw and Krakow. Hopefully this project will make you feel like "We need to go there one day!" - the flights are cheap, the food is awesome, the experience amazing and the atmoshpere here? Not to be forgotten!
If you'd like to know more please visit this official website where you can find all the information you need!*
*I am NOT affiliated with the website above in any way - it's just a friendly tip.
The Summary
Wow, that was a lot of scrolling but since you're reading this - Thank You! Hope you've enjoyed this project and if so please leave a like/comment below.
Wow, that was a lot of scrolling but since you're reading this - Thank You! Hope you've enjoyed this project and if so please leave a like/comment below.
Buying Options
As for now it's only available in Poland - the online store with worldwide shipping option is currently under development and should be up and running in two weeks!
As for now it's only available in Poland - the online store with worldwide shipping option is currently under development and should be up and running in two weeks!
If you're interested please stay in touch here or MAJIN Apparel.
You think it might be a good asset to your own clothing store/business? Fell free to message me!
Buy it at: majinapparel.com
About the Author
All of the conceptual work, resourcing, graphic design, branding, packaging, photography, retouch, videography, post-prodution and manufacturing was done by KELLER KOLLEKTIV aka me (actually this sounds a bit weird).
All of the conceptual work, resourcing, graphic design, branding, packaging, photography, retouch, videography, post-prodution and manufacturing was done by KELLER KOLLEKTIV aka me (actually this sounds a bit weird).
You can also find me via my private profile and/or Linkedin.
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