Client: 

Tally Storks from Saudi Arabia

Brand story: 

Tally Storks - the brand for babies. The company sells baby products: swaddle blankets, clothes, baby shoes and other baby related items.

To develop a Brand Identity Design: the logo, colour palette, packaging, patterns and stationery. The client were looking for sophisticated design that is likeable and unique.

The main idea - to use the stork bird symbol and create warm, neat, drawing branding.

   

Colour palette: the main colours are light and dark blue.
Blue symbolizes the sky, it also expresses trust to the brand. The blue is associated with health, tranquillity, understanding, and softness - the same associations as in all baby products. All secondary colours - light neutrals colours. They express purity, balance and sophistication.