Logo Buildup for Magnus Bernard cleaning services
Branding for Magnus Bernard Cleaning Services​​​​​​​

Magnus bernard Cleaning services wanted a compelling logo which would communicate the brand. Simply put, a logo which would communicate 'CLEAN and FRESH'. This posed a little challenge as the business was expanding at that time to encompass an all round cleaning service; not just Laundry.
 
Responding to the client's brief, I began with a Competitor Research, to see how similar brands crafted their logos. Immediately, I knew what and what not to try. I tried a couple of ideas but none seemed to stand out of the competition. Eventually I thought of the inspiration behind the name Magnus Bernard and its relationship with clean/fresh. 

A quick googling uncovered the following: Magnus, which meant Royalty, Great; and Bernard (German masculine from two words: bear and hardy). Just what I needed! The logo was almost ready. Combining these ideas, I proceeded to find pictorial expressions of these ideas. 

Magnus = Royalty = represented by a crown
Bernard = bear+hardy =chivalry= indicating a strong feel
Clean/fresh =  represented by a lotus plant

These gave birth to the final logo. 
Straight to illustrator and afterwards, presentation of finished piece to client.
Client loved it!!!
Logo Buildup for Magnus Bernard cleaning services
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Logo Buildup for Magnus Bernard cleaning services

Logo rebranding for Magnus Bernard Cleaning Services to give the brand a cleaner look
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