Branding for Magnus Bernard Cleaning Services
Magnus bernard Cleaning services wanted a compelling logo which would communicate the brand. Simply put, a logo which would communicate 'CLEAN and FRESH'. This posed a little challenge as the business was expanding at that time to encompass an all round cleaning service; not just Laundry.
Responding to the client's brief, I began with a Competitor Research, to see how similar brands crafted their logos. Immediately, I knew what and what not to try. I tried a couple of ideas but none seemed to stand out of the competition. Eventually I thought of the inspiration behind the name Magnus Bernard and its relationship with clean/fresh.
A quick googling uncovered the following: Magnus, which meant Royalty, Great; and Bernard (German masculine from two words: bear and hardy). Just what I needed! The logo was almost ready. Combining these ideas, I proceeded to find pictorial expressions of these ideas.
Magnus = Royalty = represented by a crown
Bernard = bear+hardy =chivalry= indicating a strong feel
Clean/fresh = represented by a lotus plant
These gave birth to the final logo.
Straight to illustrator and afterwards, presentation of finished piece to client.
Client loved it!!!