Character mascottes designs I created for Ito en North America
in collaboration with clarkmcdowall - brand architects, who designed the whole new branding and website.
The Mascots have been designed to be used on the website, social media and, in the future, packaging of the new Ito En North America.
Here there is the 1st pass of ideas I have sketched for approval
before proceeding to more refined sketching.
Here I am showing some of the designs inked and ready for the client to see before
passing to the colour phase. I kept the style clean and rounded to match the feeling
of cleanliness and relax of green tea.
Some colour tests. We decided to use the colour palette referencing
the colours from the website design.
And the final designs.