Ito En America -Mascottes design
Character mascottes designs I created for Ito en North America
 in collaboration with clarkmcdowall - brand architects, who designed the whole new branding and website.
   


The Mascots have been designed to be used on the website, social media and, in the future, packaging of the new Ito En North America.






Here there is the 1st pass of ideas I have sketched for approval 
before proceeding to more refined sketching.



Here I am showing some of the designs inked and ready for the client to see before 
passing to the colour phase. I kept the style clean and rounded to match the feeling 
of cleanliness and relax of green tea.




Some colour tests. We decided to use the colour palette referencing 
the colours from the website design.





And the final designs. 

 
Copyright © 2019 ITO EN (North America) INC. - ©2019 clarkmcdowall, inc. all rights reserved 
Ito En America -Mascottes design
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Ito En America -Mascottes design

441
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18
Published:

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