Heineken has 145 years of stories to tell and it needs them to justify its premium positioning in Thailand. But as it’s illegal to advertise alcohol in this country, the brand has to find new ways to bring them to the public.
Heineken Star Venture was Thailand’s first immersive theatrical experience, with thousands of spectators living the brand history in a time travelling adventure from the heart of Bangkok to 1873 Amsterdam.
1873 (AMSTERDAM START-UP)
1873 (GRAND PRIX PARIS)
1950 (CROSSING BORDERS)
1953 (ICONS OF THE MAKING)
Launch Heineken's Limited Edition inspired by a year of success.
