Martin Park
One of the more well-known nature parks in Oklahoma City is Martin Park. There are yearly visits from public schools for children to learn about the local environment and animals. This project gives Martin Park an identity that suits its needs, and that will attract visitors.
The concept is to show the environment and children so that parents will want to take their children.
These ads spark interest by showing a glimpse of the park. The bumper ads above would appear on Youtube before or after videos. Working alongside the video ads are digital ads that link to the park's website would populate above video suggestions (see below).
Since ad choices allow advertisers to target users, the static ads will appear more often and during videos while users’ eyes may wonder. They also drive to the website where more information on the park is listed.
Social square version were made to be used on social media like Facebook, Instagram, etc.
Currently, the actual website of the park is sparse. The events and organizations listed above show how Martin Park can engage visitors moving forward.
Martin Park is a place for people to learn and get in touch with the natural world. The branding revolves around the interaction between people and the environment bringing the two closer together.
Thank you
Awarded Flux: BlueRidge Design Award for Video/Motion Graphics
