Mazda differentiates it brand from the mainstream through emotional design and embracing attractive aspects of Japanese culture. As it pushes forwards, Mazda should build a hybrid powertrain of an electric motor coupled with its famous Renesis rotary engine. As a halo performance vehicle, it can augment Mazda's motion toward the premium market. Simultaneously, with this new platform, Mazda can return to motorsport to reengage its enthusiast audience and cement its racing legacy. -JR


MAZDA 9 Supercar
316
4.7k
4
Published:

MAZDA 9 Supercar

Quick personal project. Emphasis on rapid sketch to modelling design process. Future Mazda hybrid supercar, reintroducing the Renesis Rotary matc Read More
316
4.7k
4
Published: