When creating the Concious Companions brand I wanted to create something that people could feel good about giving to their pets but enjoy seeing in their homes. The design process evolved from being just another “green” product to being organic, none toxic, bpa free, and safe for our companions. 

 

I chose earth tone colors to tie the brand to the environment. When designing the logo I created from the letter “C” a nearly circular form indicating cycle; by including a tail and leaf into the logo this now becomes not just another cliche’ recycle logo but something unique tying together people, pets and the planet into a beautiful form.