C.A.R.E. Network (Community. Affiliated. Real Estate. Experts.)
The C.A.R.E. Network is a network of real estate professionals who believe they can do better by doing good. C.A.R.E. agents contribute a portion of their commissions to the charitable causes of their client's choice at closing. The Network additionally educates real estate professionals on how to use social entrepreneurship to enhance their impact within their community.
I worked for C.A.R.E. as a freelance media specialist and brand consultant. My duties were to assist in creating, organizing and structuring the business brand.
Key areas focused on:
- Research and Development
- Brand Identity
- Brand messaging
- Marketing
- Copy
- Company Presentations
Brand Mark and Icon
The initial logo mark was created by Sakolpath Prayoonrat. Colors and shape sizes of P.E.G.S. represent diversity in all forms. The light is meant to represent the light of the lord (Jesus Christ). Inspired by Christian song "Jesus loves the Little Children"
P.E.G.S. (People excelling in gratitude and service )
What is C.A.R.E. Network
I shot, edited, and helped Joseph, the founder, to formulate scripts.
Social Media Marketing
Nicholas Lyles and I worked on the social media push
Marketing Materials
Materials made for C.A.R.E. Networks real estate teams for the purpose of listing and selling homes. Brand messaging, design and copy was a collaborative effort by Founder, Joseph Luczaj, Kathryn Lewis-Peakcock and myself.
