Context
World Wildlife Fund helps endangered animals by working on immediate threats to animal conservation and saving the environment in which the animals live. Many WWF offices around the world have animal adoption programs where you can symbolically adopt a species, the founds help to save some of the world´s most endangered species from extinction.
Brief
How to convince millennial parents to give away their “children” an endangered species as a gift this Christmas?
Idea
Create an ad gift card that could help parents choose the most exotic, singular and perfect gift easily.
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Credits
Finalist Worldwide
Eduardo Chiriboga - Copywriting
Nicole Sánchez - Art Director
