А-100 Development has implemented a number of successful residential and commercial real estate projects in Belarus. Green Harbor is a new elite residential block located near Stiklevo reserve not far from Minsk. The task was to develop a logo and a corporate style that would reflect the nature of the brand: a combination of city comfort and natural cozyness.
The identity had to correspond to the positioning of the block and match its surrounding landscapes. The naturality of Green Harbor is expressed in all details: from the brand colour to botanical patterns and brief communications that help future residents feel the vibe of the block. The logo was inspired by the laconic architectural solutions of Green Harbor.
The identity and logo are completely adaptive and may be easily used to brand any media, from souvenirs to corporate and advertising materials, architectural objects, and navigation. Fabula Branding also developed the design for the block’s website making it user-friendly and convenient for future Green Harbor residents.