Puma’s latest Football drop, the ‘AnthemPack’ PUMA ONE 5.1, is a boot designed around the power of music and rhythmic movements on the pitch.
Inertia directed and produced a CGI product film featuring a bespoke high-octane music track and sound design. We created a series of detailed stitching animations, impact simulations, and spectacular environment designs.
Find your flow
Creating a fluid edit with meticulously timed animation cues was crucial to achieving a sense of ‘flow’ throughout the film.
Multiple shots worked in tandem to carry a sense of movement throughout a sequence, allowing product features to be explored in macro detail whilst still maintaining energy and direction.
Vibrant and powerful
Highly stylised Art Direction merges intense reds with bold illustrative typography.
Combined with photo-realistic CGI renders, a visually stunning world was created that stands alone in the genre of football boot marketing.