Puma’s latest Football drop, the ‘AnthemPack’ PUMA ONE 5.1, is a boot designed around the power of music and rhythmic movements on the pitch. 

Inertia directed and produced a CGI product film featuring a bespoke high-octane music track and sound design. We created a series of detailed stitching animations, impact simulations, and spectacular environment designs.
Find your flow

Creating a fluid edit with meticulously timed animation cues was crucial to achieving a sense of ‘flow’ throughout the film.

Multiple shots worked in tandem to carry a sense of movement throughout a sequence, allowing product features to be explored in macro detail whilst still maintaining energy and direction.
Vibrant and powerful

Highly stylised Art Direction merges intense reds with bold illustrative typography. 

Combined with photo-realistic CGI renders, a visually stunning world was created that stands alone in the genre of football boot marketing.
Styleframes
PUMA Anthem Pack: ONE 5.1
36
417
1
Published:

PUMA Anthem Pack: ONE 5.1

Inertia was brought on board to help launch the Anthem Pack, the hottest installment of the Puma Football product range. Exploring how you can ‘F Read More
36
417
1
Published: