Bloomengine
Planning | Branding | Web | App | Package | Exhibition

for Bloomengine
2017

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Korea Good Design Award Gold 2017

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Bloom + Engine

‘Bloom’ which stands for the process of a flower come into bloom and ‘Engine’ which stands for a device and the driving force may seem like contradictory two words. But we believe that these are the combination of perfect two words which most clearly describes the characteristic of the smart gardener. We went through various brainstorming to relate these two contradictory two words. In order to blend its brand identity which is expressed through its name, we applied color green, round shapes and expressed the alphabet ‘g’ as the infinity symbol.

Nature and the Device

As a combination of colors which best embraces nature and the device, we used green and gray. Green, symbolizes plants and is considered the most comfortable color for human eyes. This provides visual stability and comfort for users. Grey is used to expressing the rational side of the device while maintaining the visual easefulness.


Communication Contents    Visual Resource
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Communication Contents    Time lapse Test
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Communication Contents    Making Contents
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Digital Application    Smartphone Application
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Digital Application    Web
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Product Relation    Seed Package | Quick Guide | User Guide


Product Relation   Product Package | Label



Exhibitions    Booth Design | Styling


Exhibitions    On-site Support


Promotion    Crowd-Funding Campaign | Making Film

Bloomengine
Planning | Branding | Web | App | Package | Print | Exhibition

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B D C I


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bdci@bdci.co.kr
+82 02 793 1313
26-7 Pirundaero Jongnogu Seoul 03040 Korea

Bloomengine
14
205
0
Published:

Bloomengine

‘Bloom’ which stands for the process of a flower come into bloom and ‘Engine’ which stands for a device and the driving force may seem like contr Read More
14
205
0
Published:

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