Planning | Branding | Web | App | Package | Exhibition
Korea Good Design Award Gold 2017
Bloom + Engine
‘Bloom’ which stands for the process of a flower come into bloom and ‘Engine’ which stands for a device and the driving force may seem like contradictory two words. But we believe that these are the combination of perfect two words which most clearly describes the characteristic of the smart gardener. We went through various brainstorming to relate these two contradictory two words. In order to blend its brand identity which is expressed through its name, we applied color green, round shapes and expressed the alphabet ‘g’ as the infinity symbol.
Nature and the Device
As a combination of colors which best embraces nature and the device, we used green and gray. Green, symbolizes plants and is considered the most comfortable color for human eyes. This provides visual stability and comfort for users. Grey is used to expressing the rational side of the device while maintaining the visual easefulness.
Communication Contents Visual Resource
Communication Contents Time lapse Test
Communication Contents Making Contents
Digital Application Smartphone Application
Digital Application Web
Product Relation Seed Package | Quick Guide | User Guide
Product Relation Product Package | Label
Exhibitions Booth Design | Styling
Exhibitions On-site Support
Promotion Crowd-Funding Campaign | Making Film