Liquid Ambré 琥泊茶室
喝茶，是華人文化中一種和諧定心的生活儀式，現代卻是人手一杯的快速消費方式。在這個時代台灣茶也應該要有屬於自己的樣貌，因此我們思考著如何建構一個屬於這個世代簡約又不失亞洲文化的茶業品牌。
Daily tea-drinking ceremonies used to play as peaceful and soothing moments for people in Taiwanese culture. As time changes, hand shake drinks, convenient and easy-to-make, play as daily necessities for many people in Taiwan. Therefore, traditional taiwanese tea-drinking culture is redefined to play its unique role in the modern life style. Liquide Ambré is the brand, created for the new generation to know more about Asian tea-drinking cultures.
茶湯流淌微光閃爍的姿態，如同漸層的琥珀一般，以「流動」為全店的概念貫穿其設計與空間當中，茶葉隨著發酵的程度與口感，色澤由白轉綠至紅，包裝紙代表其相應的茶色，一眼體會茶的色與香。融合19世紀台灣洋行茶館的標籤風格，簡化的隸書結合古典的英文襯線體，帶來中西合併的新意。以沈靜優雅的視覺語彙，呈現飲茶文化的自然氛圍，以及享受時間緩緩流動的美好體驗，透過品牌logo、店內陳列、包裝設計，展現琥泊品牌風格的一致性。
Tea colors flow like Amber with gradient colors. Flow is the concept, appearing in the interior, graphic and package design of Liquide Ambré. In different stages of oxidation, the colors of tea leaves change from white to green to red. The package represents the different colors of tea leaves.Inspired by the style from Taiwanese teahouse in 19th century, simpler official characters in Chinese and Serif characters in English on the package represent the combination of Chinese and Western cultures.The design of the interior space, graphic logo and the package brings the flow of time-passing and the elegant atmosphere in tea-drinking experience.
Daily tea-drinking ceremonies used to play as peaceful and soothing moments for people in Taiwanese culture. As time changes, hand shake drinks, convenient and easy-to-make, play as daily necessities for many people in Taiwan. Therefore, traditional taiwanese tea-drinking culture is redefined to play its unique role in the modern life style. Liquide Ambré is the brand, created for the new generation to know more about Asian tea-drinking cultures.
茶湯流淌微光閃爍的姿態，如同漸層的琥珀一般，以「流動」為全店的概念貫穿其設計與空間當中，茶葉隨著發酵的程度與口感，色澤由白轉綠至紅，包裝紙代表其相應的茶色，一眼體會茶的色與香。融合19世紀台灣洋行茶館的標籤風格，簡化的隸書結合古典的英文襯線體，帶來中西合併的新意。以沈靜優雅的視覺語彙，呈現飲茶文化的自然氛圍，以及享受時間緩緩流動的美好體驗，透過品牌logo、店內陳列、包裝設計，展現琥泊品牌風格的一致性。
Tea colors flow like Amber with gradient colors. Flow is the concept, appearing in the interior, graphic and package design of Liquide Ambré. In different stages of oxidation, the colors of tea leaves change from white to green to red. The package represents the different colors of tea leaves.Inspired by the style from Taiwanese teahouse in 19th century, simpler official characters in Chinese and Serif characters in English on the package represent the combination of Chinese and Western cultures.The design of the interior space, graphic logo and the package brings the flow of time-passing and the elegant atmosphere in tea-drinking experience.
在時間的長河中，用美感封存台灣最獨特的茶選。與生俱來的細緻優雅，細心呵護採收的每一葉，源自於尊重土地的友善農法，馥郁剔透的茶湯，香氣縈繞，就像歷經時光淬煉的琥珀般閃耀著。
The Taiwanese tea, with its elegance, is sealed in with aesthetics. It is harvested delicately and planted in natural farming in respect of our mother Earth. The aroma and the rich-color of Taiwanese tea shine timelessly like Amber.
The Taiwanese tea, with its elegance, is sealed in with aesthetics. It is harvested delicately and planted in natural farming in respect of our mother Earth. The aroma and the rich-color of Taiwanese tea shine timelessly like Amber.
CL: Liquid Ambré 琥泊茶事
CD: Marco
Designers: Mandy
