Concrete Cashmere Designs is a Design-Build firm in Vancouver. They are a relatively young company and growing rapidly, thus it was necessary to address their branding and online presence in order to keep a competitive edge.
They needed a website redesign to match the value of the company's services, be more user-friendly and give off a more prestigious vibe. The old website had various issues, including speed and image optimization, sub-optimal menu navigation and poor information architecture. In addition, the old website did not serve the main business goals, which among others, included focusing on furniture.