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    For the launch of the new cars.mclaren.com we concepted, wrote, and filmed 10 short videos to feature different chapters of the McLaren story. Fr… Read More
    For the launch of the new cars.mclaren.com we concepted, wrote, and filmed 10 short videos to feature different chapters of the McLaren story. From their heritage to the making of the iconic F1, design philosophy and specific performance attributes of the MP4-12C - the short clips aim to tell the story of people and craft in a new way for McLaren. Read Less
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NATURE INSPIRED DESIGN

OUR DESIGN PHILOSOPHY
 
BUILD PROCESS
 
F1 DESIGN STORY
 
MCLAREN TECH CENTRE
 
QUALITY & CRAFTSMANSHIP
 
PROACTIVE CHASSIS CONTROL
 
BRAKE STEER
 
F1 SUCCESS STORY
 
MP4-12C SPIDER RETRACTABLE HARD TOP

Credits
Creative Direction: Thomas Moeller
Art Direction/Content: Matt Steenburg/Kalpesh Rathod
Film & Production: Pretzl