This book investigates the changing meaning of cuteness across cultures, the effects of cuteness on social behaviour and interactions, and also compares and contrasts the presence of universal attributes in popular media that has spread across the globe. Reinforcing the idea that cuteness is culturally specific, it culminates in the introduction of 12 characters developed as a result of this study into cuteness as an effective visual language.
Recognition: Adobe Achievement Awards 2013 Print Communications Semifinalist
