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Cast Iron House
Branding
The Yin & Yang of Modern Tribeca
Cast Iron House

Cast Iron House’s upgrade is a feat of architectural alchemy. Architect Shigeru Ban reinvented the property using a cast of the original 18th century structure, and then went on to fill the building with airy, modern double-height apartments. To chronicle his first New York residential property, Watson & Co. was entrusted to craft the brand identity, to create a full-scale campaign that related the breadth of this artistic journey, and to engage global audiences who would care most about the revolutionary renaissance of this building. 
Cast Iron House
543
6k
54
Published:

Cast Iron House

543
6k
54
Published:
Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives