Carroll College runs an annual yearlong campaign called "IMPACT" - during the 2018-2019 fiscal year, they launched an ambitious campaign aimed at raising $15,000 for student scholarships in ten days.  I was charged with building the email and social media aspects of the campaign.  Carroll uses MailChimp, which allowed me to write custom HTML and inline CSS.  The social media posts were published on the school's main Facebook, Instagram, Twitter and LinkedIn accounts as organic posts (no ads were purchased).